The „KSK Honda Coin“ will allow fans of the Japanese midfielder to interact with their idol through Discord and get exclusive content.
A Japanese professional footballer is launching his own crypto-currency to increase fan engagement.
On 22 October, Cointelegraph Japan reported that Keisuke Honda, former midfielder of the Japanese national team and currently captain of the Brazilian team of Botafogo, has launched his personal token to build new ties with his fans.
The „KSK Honda Coin“ was launched last Thursday through Rally.io, a blockchain platform for creating video streaming and gaming applications. The new coin is intended to allow fans to interact with Honda.
KSK Honda owners will be able to get exclusive content from Honda and interact with the player through private channels on Discord. Honda said:
„We decided to create a social token to build new ties with our loyal fans.
The world of football is increasingly deepening the crypto and blockchain industry in search of new ways for stars to interact with their fans.
On 15 October, one of the best teams in the Russian Premier League, Zenit St Petersburg, signed an agreement with the blockchain Sorare gaming platform to issue collectible and exchangeable ‚digital stickers‘. In September 2020, the well-known Italian professional team SS Lazio entered into a multi-year partnership with the crypto trading platform StormGain.